Social Media Trends 2019
Live Streaming
The opportunities that live streaming provides between brands and customer is so great that it improves and builds trust and loyalty between brand and customer. Even though live streaming has its risks, followers are more likely to understand mistakes will happen during a live stream as its real-time. However, using a channel that provides real-time interaction between the brand and the customer is great for building brand awareness and gaining instant feedback.
Social Data – Trust and Transparency
In 2018 there were a lot of social data breaches from big social media companies giving them a bad reputation and social media as a platform a bad reputation. Consumers are now more aware of what they give out and what they share with companies. If companies are transparent with how they use the data, then consumers will trust the brand more and how the brand uses their personal data to improve services and give consumers a more personalised journey.
Social TV and Vertical Videos
With the launch of Instagram TV Instagram that using vertical videos to make use of the aspect ratio of smartphones. This goes in hand with the trend of consumers preferring to view videos rather than read.
Augmented Reality
The use of augmented reality like Snapchat which provides facial filters allows a little bit of personalised interaction and companies can make their own facial filter to improve the level of interaction between the brand and consumer.
Storytelling
Social media is rooted in the fact that it allows us to share life experiences with friends and families. Social media platforms are embracing new ways to allow individuals to tell their stories to the world. This opens the door for brands to share more human stories of their own, which will inspire the consumer to try out the brand's products. This can be done through influencers, videos or images. This allows brands to be more creative in how they want to present an emotional story so consumers can take away the message of the narrative.
Personal Branding
Placing a real human face on a brand is great for building loyalty and trust. It allows businesses to give a more human element that will connect customers to the business and make the brand seem more relatable.