Email Marketing Trends 2019
Simple designs
Many marketers are changing from a visually rich newsletter and messages to a plain textual content. Heavy imagery burden emails are causing users not to open. Many marketers are going back to textual content in a way such as digital forms of traditional letters.
Storytelling
Creating a more compelling storytelling content will earn positive impressions that will inspire followers. The goal of creating compelling story content is to engage the audience and convince them to take the desired action. It provides opportunities to build a stronger relationship with subscribers and proving consumers that you care about customers and genuine.
Mobile Optimization
Majority of email activities are on mobiles hence why mobile optimisation is still important in 2019. This means fewer images and videos, responsive email templates, divide the text into smaller units and paragraphs and more attention on CTA buttons.
Data Protection
Many consumers are now more aware of their privacy and what they want to see and share since many social media companies have had breaches, which makes privacy more important this year. Ensuring high-quality data protection will keep customers happy and save your professional reputation. Allowing unsubscribes is not enough anymore, you have to keep them informed of any security process updates to make users feel more comfortable using your services.
Hyper-Segmented Email Automation
Segmenting emails allows subscribers to receive the emails they are interested in, therefore; you will gain a higher click-through rate. One way is through self-selected email automation that allows subscribers the option to choose the content they want to receive. This will keep subscribers happy and only receiving emails they want which in return means higher email engagement and greater return.
Personalisation
Personalising emails will make customers feel that the brand is talking directly at them and makes your emails stand out. It not just about just simply adding their name it is also about sending them a birthday email and offering them a special offer to celebrate. Another way is to say thanks for purchasing the product or service and recommend them other things they may like or do.