Web Design Trends 2019
It’s a new year and it’s time to see this year's web design trends. Time to up your game.
Black and White Palettes
In 2019 more daring black and white web design is making an impressive statement. With a black-and-white colour scheme textures, shapes and images become much clearer. The white website gives a clean and reserved look however a black colour scheme gives a more strong and more assertive look.
http://www.involvedigital.com/
https://99designs.co.uk/profiles/akorncreative
Micro-interactions
Micro-interactions is when a customer does a small action the website responds accordingly. These interactions are normally subtle and make the website more intimate with the user. Micro-interactions can improve brand awareness.
https://femmeandfierce.nl/home
Chatbots
Chatbots are now appearing on websites more and more due to the development of artificial learning and machine learning enabling customers to have a more human-like interaction. Bright colours will make them more prominent on the page and more inviting. The use of mascots to represent brands and give chatbots a more personable face.
Minimalism
Minimalism has been around for some time and will continue to dominate the 2019 digital landscape. The use of animations and fade-in effect will make scrolling more engaging, provide not too many distractions for users, and allow them to focus on the content.
Thumb-friendly navigation
Mobile browsing has overtaken desktop browsers, designs are becoming much easier to navigate on mobile. Most mobile designs are tailored for the thumb therefore, the essentially navigational assets are located at the bottom of the mobile screen which makes it easier for one-hand smartphone use.
https://www.behance.net/gallery/59667409/QuickBee
Scroll-triggered animations
Providing an engaging interactive way for customers to interact with the user, it will increase the time on the page and engagement with the content.
Speed and Accuracy
During the design process, page-loading times should be taken into account as you only have 3 seconds to make an impression. A good-looking website may never be viewed if it takes more than 3 seconds to load.
Use the below to test your page loading speed
https://developers.google.com/speed/pagespeed/insights/
Gradients
Modern screens now are more colour accurate than their predecessors, gradients provide a subtle visual interest without looking busy. The choice of colour has to be right in order to not look busy and off-putting to the user’s eye. Gradients can be used to draw the attention of the user to particular content.